MILEDEVS × SELVARO
Store audit
Selvaro
What to build next on selvaro.de — and what it costs
What to build next on selvaro.de — and what it costs
We built selvaro.de, so this is a look from the inside at what to build next.
What we noticed. On a phone a cookie window covers the whole screen, the first photo on the home page loads late, the Lernturm page loads an 18 MB animation, its buy button sits only at the top of a ten-screen page, and 7 of 13 products look available but cannot be bought.
What we propose. Fifteen changes, each on one screen — today on the left, after on the right — and two separate services for Instagram and the magazine.
First wave
On most page loads a consent window opens over a dark overlay that covers 100 % of the phone screen.
Until the visitor answers, nothing underneath works: we tapped “Kindermöbel entdecken” and the page did not move.
Verified on iPhone (390×844), 29 Sep 2026. · open the page ↗
The same consent tool and choices, shown as a compact bar at the bottom without darkening the page. Consent is still collected before any marketing cookie is set.
On the right is your own home page with only that change.
The visitor sees the product and the headline in the first second instead of a dialog; the store stops losing the people who bounce rather than answer.
The Lernturm page includes an animated GIF of the tower folding — 18 MB, by far the largest file on the whole site. With it, one visit to this product page transfers 21 MB on a phone; every other product page stays around 1 MB.
On mobile data the animation arrives late or not at all, and the phone keeps loading while the parent is already reading the price.
Verified on iPhone (390×844), 29 Sep 2026. · open the page ↗
The same 10.8-second clip as a muted, looping video with a still poster. We converted the actual file: 0.5 MB instead of 18 MB, same frames, same size. Nothing else on the page changes.
The product page becomes 20 MB lighter — it finishes loading on 4G in the time the GIF alone takes to start today, and the mobile data of your visitors is not spent on one animation.
The hero photo is marked to load lazily, so the browser fetches it after the rest of the page — and sends a 1,200 px file into a 380 px slot.
On a slow connection, 6 seconds after opening only the top third of the photo is on screen.
Measured 1 Oct 2026: Lighthouse 12.8 mobile, median of 5 runs each; frames on slow 4G with a slowed-down phone CPU. · open the page ↗
Load the first photo right away, with high priority and in the size the phone needs. Nothing changes visually — the photo simply arrives sooner.
On the right is the same moment, 6 seconds after opening, with that change.
In our test the first photo appeared 3.2 s sooner — in the seconds when a visitor from Instagram or Google decides whether to stay.
The Lernturm page is 8,623 px tall — about ten phone screens. “In den Warenkorb legen” sits at 1,557 px; below that there is no way to buy.
A parent who has just read “klappbar, passt in jede Küche” has to scroll back to the top.
Verified on iPhone (390×844), 1 Oct 2026. · open the page ↗
A slim bar pinned to the bottom of the screen that appears once the main button scrolls away: product thumbnail, name, price and the same black “In den Warenkorb legen”. The floating cookie button moves up above the bar.
On the right is the same scroll position with the bar.
Every screen of the product page can end in a purchase, not only the second one. For a 129,99 € decision that takes reading, this is where the sale happens.
Per the store’s own product feed, 7 of 13 products have no purchasable variant (Steckspiel, Sortier- & Legespiel, Stapelturm, Sortierbox, Klopfbank, Wendehocker, Bücherregal Hermann). In /collections/all their cards look identical to the six available ones — same “Ab €…” price, no badge, no hint.
The visitor finds out only after opening the page and reading “befindet sich aktuell nicht im Verkauf”.
Verified on iPhone (390×844), 29 Sep 2026. · open the page ↗
Show the existing “Warteliste” badge on the card itself and list available products first. The waiting list keeps working exactly as it does now — the card just tells the truth one tap earlier.
Fewer dead-end taps, more visitors landing on the six products that can ship this week — and the waiting list still collects emails for the other seven.
The menu link “Bestseller” opens a page titled “Kindermöbel von selvaro” with 2 products: the Bücherregal and the Wendehocker. Neither can be bought today.
The Lernturm — in stock, 129,99 € — is not on this page and not in the menu at all.
Verified on iPhone (390×844), 1 Oct 2026. · open the page ↗
Put what is in stock into Bestseller, starting with the Lernturm, and give the Lernturm its own line in the menu.
On the right is the same page with the Lernturm added.
A visitor who taps “Bestseller” lands on something they can buy instead of a dead end.
Shipping is free from 200 € (shipping policy and the line under every price). Yet the cart drawer with a 129,99 € Lernturm only says “Rabatte und Versand werden beim Checkout berechnet” — no threshold, no amount left, no progress.
Nine of the thirteen products cost under 50 € — natural add-ons that would carry this cart over 200 €.
Verified on iPhone (390×844), 29 Sep 2026. · open the page ↗
One line at the top of the drawer — “Noch €70,01 bis zum kostenlosen Versand” — with a thin progress bar, computed from the live cart total. Reaches 200 €: the line turns into “Versandkostenfrei ✓”.
A customer who already decided on a 129,99 € tower is told that a 39,99 € Klopfbank and a 29,99 € Babyrassel make shipping free — larger orders from the same visitors.
Second wave
Free shipping from 200 €, 30-day returns and European workshops are all true and all written down — in the shipping policy, the FAQ and the product page. The header, the one element on every screen, shows only the logo, search and cart; there is no announcement bar.
Verified on iPhone (390×844), 29 Sep 2026. · open the page ↗
A 36 px bar above the header: “Versandkostenfrei ab 200 € · 30 Tage Rückgabe · Gefertigt in Europa”. Editable in the theme editor, one line, every page.
The three reasons to trust the store are read before the visitor has to look for them — on the home page, in the collection and in the cart.
On the home page a review-style card with “‹” and “›” arrows shows one quote: Kristina Luft, “Mama & Mit-Gründerin von selvaro”.
The arrows promise more voices, and the only voice is the shop’s own — to a careful parent it reads as if there are no customer reviews.
Verified on iPhone (390×844), 1 Oct 2026. · open the page ↗
Remove the arrows. The card already says who Kristina is, so it works as the founders’ note; add customer quotes once review requests after delivery bring them in.
On the right is the same card without the arrows.
The page stops hinting at reviews that are not there, and the founders’ voice stays.
We scrolled the footer to the last line on the phone: FAQ, guides, contact, Instagram and YouTube, AGB, Datenschutz, Impressum — no payment methods. The product page and the cart drawer do not show them either; the first time a customer sees PayPal or a card logo is inside the checkout.
Verified on iPhone (390×844), 29 Sep 2026. · open the page ↗
The standard Dawn payment-icon row under the legal links, showing exactly the methods enabled in your checkout — we confirm the list with you before it goes live.
“Can I pay the way I usually do?” is answered on the page for a 99–249 € furniture purchase, where that question decides whether people start the checkout.
Under the description of 7 of the 8 Wooden Story toys, the section “Warum wir auf Wooden Story setzen” has four cards — each shows a grey placeholder icon instead of a photo.
It is the block that explains why these toys are worth their price, and today it looks unfinished.
Verified on iPhone (390×844), 1 Oct 2026. · open the page ↗
Put four real photos into the cards — your own product shots, as on the right, or the workshop photos from Wooden Story for “Erfahrene Werkstatt”.
On the right is the same section with only the photos added.
The section starts selling the brand instead of looking unfinished — on every Wooden Story page at once.
Small fix
After consent, the cookie tool leaves a white floating button in the bottom-left corner of every page. On the home page it overlaps the left edge of “Kindermöbel entdecken”; on the product page it covers the first letters of “Produktdetails & Nutzen”; in the cart and in the cart drawer it covers the left edge of the checkout button (“Auschecken” / “Jetzt sicher zur Kasse”).
Verified on iPhone (390×844), 29 Sep 2026. · open the page ↗
Remove the floating button and put “Cookie-Einstellungen” as a normal link in the footer — the legal requirement (a way to change consent) stays, the overlap goes.
The main button is fully visible and fully tappable on every page.
Under “Kontakt & Beratung” the footer prints “WhatsApp:” followed by nothing. That line, the Instagram icon and “Rückgabe & Garantie” all point to “#” — a tap just jumps to the top of the page.
They sit exactly where a hesitant customer looks for a way to ask a question.
Verified on iPhone (390×844), 29 Sep and 1 Oct 2026. · open the page ↗
Link WhatsApp to the number from the Impressum (or remove the line if WhatsApp is not offered), link the Instagram icon to your profile, and point “Rückgabe & Garantie” to the return section of the FAQ.
On the right is the same footer with the WhatsApp line working.
Three dead ends in the contact block become working ways to get an answer before buying.
“Vertrag widerrufen” in the footer opens a form from the EU Widerrufsbutton app: a white card, rounded fields and the phone’s system font.
Everything around it is DM Sans on beige with square fields and buttons, so the form reads as a third-party page.
Verified on iPhone (390×844), 1 Oct 2026. · open the page ↗
Match the form to the store — DM Sans, the beige background, square fields and the black button — in the app’s design settings, or with a native form in the theme if the app does not allow it.
On the right is the same page with only the form restyled.
A customer who is already unsure stays in the store they trust instead of landing on what looks like another site.
In a browser window 454–700 px wide (a tablet, or a laptop window made narrow), each tap on “›” in the Magazin slider moves the cards too far.
The article on the left loses the start of its title and text — “…tessori ab Geburt” instead of “Montessori ab Geburt”.
Verified in a 480 px browser window, 1 Oct 2026, after two taps on “›”; on iPhone (375–430 px) the cards stay aligned. · open the page ↗
Make each tap move exactly one card, so the card always stops at the left edge of the slider.
On the right is the same slider after the same two taps.
Parents read the whole title and teaser of every article they flip to.
@selvaro.de has 62 followers and 17 posts. The bio still says “SHOP OPENS Nov 13”, and the last own post is from 3 November 2025.
A parent who finds the shop on Instagram sees an account that looks paused.
Checked 1 Oct 2026, public profile view. · open the account ↗
We run @selvaro.de every month: content plan, posts, stories and reels with your products in real homes, and a bio that sends people to the shop.
On the right is your profile as it could look (illustration, your own product photos).
The account starts working for the shop: new posts every week and a clear way from Instagram to the products.
The Magazin has useful Montessori guides, but the newest one is from 16 December 2025.
Seven articles came out between 16 October and 16 December 2025 — then none.
Checked 1 Oct 2026 in the blog feed of selvaro.de. · open the page ↗
AI Blog Automation by MileDevs: trained on your site and products, it researches topics, writes SEO articles in your brand voice with images and publishes to Shopify — daily, or as drafts you approve first.
On the right is the same page with a new article on top (example topic).
A steady stream of articles without hiring a copywriter; first AI-search citations usually appear in 2–4 weeks.
Under the 129,99 € price the page says “inkl.
The Wendehocker page shows a “Warteliste” badge, an “Auf die Warteliste” button and an honest note that no delivery date is set yet.
12 photos with zoom on the Lernturm, four colour swatches with real product thumbnails, three trust badges (Gefertigt in Europa · Sicher für dein Kind · 30 Tage Rückgabe) and a link to statutory warranty rights.
Adding a product opens a drawer with the item, the total and “Jetzt sicher zur Kasse”; the empty state suggests the Bestseller instead of a blank panel.
“Von Pädagoginnen empfohlen” with two named faces above the headline, press logos (Naturkind, bewusster leben, Nachhaltig leben), an FAQ, assembly guides and a product-safety page — all one tap from the footer.
First paint at 0.9 s and full load at 1.4 s on the home page (in-browser measurement); server answers in 285 ms.
We agree on the five first-wave items and start there — the cookie window, the animation, the pinned buy button, the “Warteliste” badges and the free-shipping line in the cart. 16 hours of work ($320), and it is the part that changes how many of today’s visitors reach the checkout.
Every figure was measured live on selvaro.de on 29 September 2026; the “We propose” screens are your own pages with one element changed.